About Us

Iced Out Baybe was created by me, a 22-year-old girl from Wollongong, NSW, who was tired of buying glosses that either didn't sparkle enough, felt sticky, or just weren't worth the price.

I wanted a gloss that actually delivered. Something that caught the light, felt comfortable on the lips, and gave that glossy, expensive-looking finish without costing a fortune. After trying countless glosses that never quite hit the mark, I decided to create the kind of gloss I was looking for myself.

As the only person behind the brand, every detail has been chosen with intention. From the shimmer and packaging to the overall aesthetic, I wanted Iced Out Baybe to feel confident, sexy, and effortlessly put together.

The name Iced Out Baybe originally came from my tooth gem business, and it just stuck. It felt bold, feminine, and exactly the vibe I wanted to create.

Right now, my focus isn't building a huge beauty line. It's creating the best gloss possible. No fillers, no random products, just glosses that make you feel good every time you reach for them.

Thank you for supporting a small Australian business. I can't wait for you to experience the gloss that started it all.

♡ Jo
Founder, Iced Out Baybe